MindSnacks Moves To iPad, With More Educational Games

MindSnacks, an educational app company with five million iPhone app downloads, is launching iPad apps & a number of new games.

MindSnacks already has 14 apps for understanding subjects such as Spanish, Italian, German, French, Portuguese, Mandarin and SAT Vocab. The company focuses on making games which are educational yet also fun for people. They also are personalized to help people study certain skill-sets at their own pace.

While the well known apps used to be all iPhone, they are now iPad supported. This will not only make it accessible to men and women on the iPad it will also make achievable more types of games & game play. The company is also adding six new games to teach points like conversation, sentence construction & grammar. MindSnacks is also adding skill tracking. This will make it attainable for folks to track their improvements and capabilities across distinct apps.
The company also plans to soon broaden into other subjects like Geography and Math. The users are split about 50% between those under 18 and over 18.

MindSnacks cofounder and CEO Jesse Pickard, who was named to FORBES 30 Below 30 list, desires to make studying languages & other subjects fun. Games are the proper way to do this, he says, however the games must be extremely well developed. "With lots of educational games it is incredibly dry or it separates the educational piece from the fun piece. So you answer a countless choice question and then you get a fun prize. That's not the way. It is got to have everything blended together."

I've been playing with the Mandarin app, which is fun, though I can not say I'm at kindergarden level yet.

Founded in 2010 and backed by Sequoia Capital, DreamIt Ventures, 500 Startups and Felicis Ventures, MindSnacks has a team of 25 people who build both the educational curriculum and the gaming. The apps are all gratis-to-play, in spite of this have a one-time $5 fee after you reach a particular level in the game. The company does not have micro-transactions, Pickard says due to the fact he thinks there shouldn't be "hidden purchases." There is 40 hours of understanding on each app.

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